"You may have a hard time getting followers and readers with a subject like insurance" my wife says to me. I tell her she's INSANE , and her response..."insurance is just kind of...boring." Boring? BORING? We'll just see about that!
That was two weeks ago; fast forward to today.
Over the past two weeks , My Insurance Guys have been working day and night to spread the good word about the exciting world of insurance. We built a facebook page , started tweeting on Twitter and have posted fascinating blogs such as:
3 Car Insurance Coverages That Will Save Your Life
I'm being Sued - Call My Insurance Company
Now I ask , what's NOT to get excited about? Feelinng pretty good about myself (and my 49 facebook fans) , I proceeded to tell Kylah she was obviously mistaken about the exhilirating world of insurance. "After all , the results speak for themselves!"
When I get over zealous , as I often do , my wife is always kind enough to remind me to be a little more humble (although not always appreciated at the time , always well deserved). As a simple reminder this time , she decided to start a Facebook page for her business , Stage It! Redesign It!. That was 2 days ago; the result...
46 fans in 2 days! She's not blogging , tweeting , or even really promoting her page. She tells me she has a more interesting , "sexier" subject. How can that be , insurance is sexy too , isn't it? We do all sorts of cool things in our office; we rebuild houses when they burn down , we buy new cars when they're stolen , we replace incomes when a loved one dies...that's exciting stuff!
"That is all IMPORTANT stuff" Kylah tells me , "that's all NEEDED stuff" she says , "but EXCITING is just not the word that comes to mind when people think about insurance."
Although I'm not able to prove it , I'm pretty sure my wife figured out some special Facebook trick to inflate her numbers. After all , that's the only explanation that makes sense , isn't it?
By Robert Edgin